How to make a Snapchat Geofilter

On-Demand Geofilters are the newest trend to hit snapchat. They have become a staple for any event in 2016. Creating a custom filter for a party is an awesome way to brand a life event and make sharing your experience with friends even more special. They are also a great way for businesses to advertise and get targeted impressions..so how do you make one!?

There a few options available RN..

  1. Hire a freelancer or Geofilter creator company make one for you ($30-$500)
  2. Download Geofilter templates from Snapchat and edit them in Photoshop or Illustrator.
  3. Make your own for $4.99 using our Geofilter Maker at www.pepperfilters.com.

Sooo.. let’s look at number 3 😉

To make your own Geofilter using the Pepper Filters Geofilter maker is V simple. We grandma tested it during product development.. meaning I actually made my grandma customize her own filter. She still has no idea what Snapchat is, but she was able to customize a filter within a few minutes.

Here’s how to get started:

  1. First pick a Geofilter template. You can search by event type – we have filters for Birthdays, Weddings, Events, Trending, and Random.
  2. Then add elements to your filter to customize it and make it more personalized to the event. Get creative.. think of inside jokes, themes, landscapes, etc. You can filter the elements by category as well.
  3. Add additional text or upload your own elements. This step can be useful for businesses or events if you have a logo you want in the Geofilter.
  4. Customize the text fields to your event by adding names, dates, and specific information.
  5. Pay and download your filter. We offer a submission service for $14.99 if you want us to take care of getting it approved by Snapchat or you can upload it Snapchat yourself and just pay $4.99 for the filter download.
  6. Submitting to Snapchat

    Uploading a filter to Snapchat costs a minimum of $5 per 20,000 square feet. The price goes up from $5 based on the size of the GeoFence and the amount of time you want the filter active for. This upload fee is included in our $14.99 submission service.

    Submitting the filter yourself is quite easy once you have the filter design file downloaded to your computer.. Here are the steps:
    1. Visit https://geofilters.snapchat.com/purchase/upload-asset and login using your Snapchat username and password that you use when signing into the Snapchat app.
    2. Choose the filter file you downloaded from us and upload it. (We compress the file for you ahead of time to make sure it’s under the 300KB file size requirement by Snapchat.)
    3. Name your filter and click next
    4. Select the Date you want your filter to run on and click next
    5. Type in the address where you want your filter to run and then select a geofence around the area of your event.
    6. Confirm the time up in the top right corner (sometimes it resets during this step) then click next.
    7. Select ‘filter type’.. If your filter has a business name or logo it you will need to select business filter and then input the name of the business. This won’t affect the price of your filter.
    8. Enter your credit card information
    9. Agree to Snapchat’s terms of service
    10. Submit!

    Approval

    Your filter still needs to be approved by Snapchat so it’s important that you follow their guidelines to ensure you don’t get rejected!

    Here are the top reason filters get rejected:

    • Full names (if you submit as a ‘business filter’ full names will work..sometimes)
    • #Hashtags
    • Drug related content
    • Harsh language
    • Usernames/ social profiles
    • Photographs
    • Urls
    • Calls to action

    Here's a link to the full submission guidelines.

    Snapchat has recently sped up the approval process on filters, sometimes you might hear back regarding the status of your approval within minutes, other times it might take a couple days.. But approval is based on priority. So if your filter is set to run tomorrow it will be bumped to the front of the line.

    If you are worried about submitting yourself we offer a submission service for $14.99, that includes the price of your design. We have submitted lot’s of filters so we can screen your design and make changes to ensure that it gets approved by Snapchat.

    The Surprise

    I know from personal experience and from customer feedback, that the surprise can be the most exciting part of a Snapchat Geofilter..after your design is submitted and approved you kick back and wait to unleash your filter on the event! You can think of cool ways to surprise people or just let them discover the filter on their own when they scan through the filters after taking a snap.